Vaibhav
Sreenivas

I designed a cross-platform content distribution system built around each platform's algorithm. A Reels-first strategy drove 10,973,392 Instagram views — 96.8% from non-followers, confirming pure discovery-driven growth.

TikTok content engineering produced +1,874% WoW reaching 975K views in 7 days with 10K likes and 2,325 shares. YouTube reached 111,223 subscribers with 548K views in March 2026. Total accounts reached: 5,667,203 with +512.5% month-over-month growth. Zero paid promotion.

For Blanco Developments, Red Rose Properties, and NAMO Development, I managed complete Instagram and LinkedIn accounts alongside full-funnel Meta Ads campaigns with Libromi WhatsApp API automation.

Strategy encompassed B2B broker outreach and B2C end-buyer targeting simultaneously, with AI-assisted creative production pipelines for rapid ad iteration and reduced cost-per-creative.

By engineering content for TikTok's For You Page — 54.5% FYP traffic vs 44.9% Search — combining high-frequency posting with search-optimised captions and hook-first video structure, Yalla TV achieved 975,000 views in one week (Mar 29–Apr 4, 2026).

Data: 10,770 likes, 341 comments, 2,325 shares. Zero paid promotion. The +1,874.2% growth spike represents algorithmic breakthrough — the content system, not luck.

I designed the information architecture, user flow mapping, and low-to-mid fidelity wireframes for Yalla TV's web platform overhaul. Priorities: content discoverability, mobile-first performance, and technical SEO scaffolding — URL structure, metadata architecture, and internal linking — to convert growing social audiences into sustainable web traffic.

Katturumbu: A quiet love story about grief, memory, and the objects we keep — told through a single day of a man revisiting places he shared with someone he lost.

Never: A playful dream-within-a-dream rom-com inspired by Inception, using the spinning top device to reveal whether the protagonist's romantic confession was real or dreamed.

Kaazhcha: An intense action thriller about a visually impaired young man who takes brutal justice into his own hands to protect his best friend — featuring a 7-minute choreographed fight sequence.